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Martha Tripp has enjoyed more than two decades of experience in a broad range of industries, getting to know and understand a diverse population of consumers and professionals.

Her career began in New York at two marketing research firms (Oxtoby-Smith and Decisions Center), where she conducted studies for large consumer goods and automotive manufacturers. She then served as a senior strategist at two Boston ad agencies (Hill/Holliday and Holland Mark), before establishing her own consultancy.  Martha earned her BA in Psychology at UMass Amherst and her MBA in Marketing at Boston University.

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